Running Facebook or Instagram ads for your store? Check your purchase ROAS against the break-even ROAS for your margin.
If you sell on your own website or on WhatsApp with Facebook and Instagram ads, Meta Ads Manager reports purchase ROAS: purchase value ÷ amount spent. A ROAS of 3 means ₹3 of sales for each ₹1 of ads. Whether that is good depends on your margin.
Your break-even ROAS is 1 ÷ your margin before ads. With a 40% margin you break even at a ROAS of 2.5. Remember that RTO and returns on COD orders cut the real sales below what Ads Manager shows.
Take the amount spent and purchase value for your campaign from Ads Manager, then add your selling price and full cost per order, including shipping and payment fees. The checker shows the profit or loss from the ads, the break-even ROAS and the most you can spend to break even.
One above your break-even ROAS, which is 1 ÷ your margin before ads.
Yes, but take off what you expect to lose to RTO and returns for a truer number.
Yes, with no sign-up.
No. It is an independent tool by MarkRTD and is not connected to Meta.