Meesho Ads shows ROI as sales per rupee spent. Check if your ROI is above the break-even ROI for your margin.
Meesho Ads reports ROI as the sales your ads brought in for every rupee spent. An ROI of 6 means ₹6 of orders for each ₹1 of ads, which is the same number other platforms call ROAS. It is not your profit: a high ROI on a low-margin product can still lose money.
Your break-even ROI is 1 ÷ your margin before ads. If you keep ₹50 of a ₹250 selling price after product, packing and shipping, your margin is 20% and you need an ROI of at least 5 just to break even.
From the Meesho Ads dashboard, take the ad spend and the sales from ads for your campaign. Add your selling price and full cost per order. The checker tells you whether the ads made or lost money, by how much, and the break-even ROI to aim for when you set an ROI target for your campaign.
One above your break-even ROI, which is 1 ÷ your margin. A product with 25% margin needs an ROI above 4.
No. It is sales per rupee of ads. Profit depends on your margin.
Yes, with no sign-up.
No. It is an independent tool by MarkRTD and is not connected to Meesho.