Flipkart Ads shows ROI as sales per rupee spent. Check if your ROI, or your Smart ROI target, beats break-even.
Flipkart Ads reports ROI as revenue from ads ÷ ad spend, the number other platforms call ROAS. Smart ROI campaigns let you set a target ROI. Set it below your break-even and the campaign can hit its target while you lose money on every sale.
Your break-even ROI is 1 ÷ your margin before ads. After commission, fixed fee, shipping and your product cost, a 20% margin needs an ROI above 5.
Enter the spend and revenue from your Flipkart Ads report, your selling price and your full cost per order. The checker shows the break-even ROI, the profit or loss from the ads and the most you could spend to break even, so your target ROI sits above the line.
Any ROI above your break-even, which is 1 ÷ your margin before ads.
At least your break-even ROI, plus some room for returns.
Yes, with no sign-up.
No. It is an independent tool by MarkRTD and is not connected to Flipkart.